Keeping up appearances in Ludlow

The Earl of Plymouth food centre, situated in the unspoilt medieval market town, had to comply with sensitive planning guidelines for the project, with a strong emphasis on aesthetics, sustainability and affordability.

Approximately 40,000 of Marley Eternit's Ashdown range of handcrafted clay plain tiles were used to blend in with the surroundings, such as the listed buildings that are in close proximity to the food centre. The Ashdowne range is available in seven assorted colours, with Ashurst being used on the food centre. The clay plain tile has an authentic handmade appearance that accentuates the authentic style of a roofing landscape, even on the 650 square metre roof of the food centre.

Terry Jones, roofing contractor at Roof-Right Ltd comments:
“Laying the roof of a large building is always a challenge, especially when the new tiles need to sympathise with the local surroundings. Marley Eternit’s clay plain tiles are quick and easy to fit and come in a range of colours and finishes which meant when the job was completed the roof matched its surroundings perfectly.”

With product sustainability becoming a key issue in the industry, Marley Eternit is leading the way having recently achieved an ‘A’ rating across all of its UK manufactured roofing products, making its clay plain tiles the environmental choice for specifiers.

The company has invested heavily in the production of clay, with a £19 million investment at its production facility in Keele, which can produce 50 million tiles a year, making it an affordable material.

Diana Bullock, campaign manager at Marley Eternit, concludes: “Alongside our excellent environmental credentials, it is important that the extensive range, breadth of colour and finish across the company’s clay plain tiles makes it easy for specifiers to match in new build and restoration projects like this one, whilst making it affordable.”
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